Fondugues Pradugues is a family-owned, organically farmed estate located in the heart of the Peninsula of Saint-Tropez. They produce uniquely crafted rosé and red wines from Provence, exploring varieties and creative new blends in limited and numbered editions.
Event Planning and Execution
Social Media Management
We went about building Fondugues Pradugues’ brand awareness and engagement with a storytelling strategy that unfolded in beautiful touchpoints and an all new vineyard experience that translated into a 150% increase in Instagram followers that engaged with the enhanced aesthetic and activities we conceptualised and delivered.
With an entirely integrated approach we were able to gauge the brand’s intrinsic persona on-site, online and in print with a readership of over 2 million utilizing new product shots and Pink Apéro concept that better reflected their business strategy and desirable product repertoire.
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